Review Schema helps search engines understand a specific review on your page. Mark up the reviewer, rating, review body, and the item being reviewed to be eligible for rich results.
What is Review Schema?
Review Schema (JSON-LD) describes a single user or editorial review. It’s commonly used on product pages, software/app reviews, and articles that evaluate a specific item.
Benefits of Adding Review Schema
- Potential eligibility for review rich results in Google.
- Clearer context for search engines about who reviewed what, and how.
- Improved user trust with visible review details.
How to Implement Review Schema
- Fill out the fields in the generator above (item reviewed, review details, rating, author).
- Copy the generated JSON-LD code.
- Paste it into your page’s
<head> or right before </body>.
- Validate using Google’s Rich Results Test.
WordPress Websites
Use plugins like WPCode or Insert Headers & Footers to add JSON-LD site-wide or per page.
Custom Websites
Paste the JSON-LD block in your HTML template, ideally near the closing <head>.
Best Practices
- Only mark up reviews that are visible on the page.
- Use accurate author information (Person or Organization).
- For editorial reviews, include a publisher if applicable.
- Use the correct rating scale (define best/worst ratings if not 1–5).
