Event Schema Generator

Core Event

Event Name

Image URL

Event Description

Start Date & Time

End Date & Time

Event Status

Attendance Mode

Performer @type

Performer Name

Performer URL (optional)

Tickets / Offers

Add one or more ticket types. Each becomes an Offer.

Preview

Test

{ ... }

What is Event Schema?

Event Schema is a structured data format (JSON-LD) for describing events, including timing, attendance mode, status, performers, and ticket offers. It helps search engines better understand and potentially enhance your event listings.

Why Use Event Schema?

Makes your event pages eligible for enhanced search features.
Clarifies dates, status (scheduled, postponed, etc.), and how people can attend.
Supports performers and ticketing details for richer context.

How to Implement

Fill in event basics (name, dates, mode, status), optional performer, and tickets.
Copy the generated JSON-LD code.
Paste it into your page’s <head> or before </body>.
Ensure visible content matches your structured data and validate via Google’s Rich Results Test.

FAQs about Event Schema

What is Event Schema?

Event Schema describes details like event name, description, timing, location or attendance mode, status, performers, and ticketing.

Which attendance modes are supported?

Use OnlineEventAttendanceMode, OfflineEventAttendanceMode, or MixedEventAttendanceMode depending on whether the event is virtual, in-person, or hybrid.

Do I need to include offers (tickets)?

Offers are optional, but recommended if you sell tickets. Include name, URL, price, and currency for each ticket type.

What event statuses can I use?

Use EventScheduled, EventCancelled, EventPostponed, or EventRescheduled to accurately reflect the current state.

Does adding Event Schema guarantee rich results?

No. It makes the page eligible, but display is not guaranteed. Ensure that your visible page content matches the structured data.