AggregateRating Schema Generator

Item Details

Item Type

Item URL

Prefer the canonical URL of the item page.

Item Name

Item Image (optional)

Brand (Product only, optional)

Aggregate Rating

Average Rating (ratingValue)

Rating Count

Review Count (optional)

Best Rating

Worst Rating

Include basic Offer (price)

Preview

Test

<script type="application/ld+json">
{ ... }
</script>

What is AggregateRating Schema?

AggregateRating describes the overall rating for an item based on multiple reviews. It includes the average rating (ratingValue), total ratings (ratingCount), and optionally total reviews (reviewCount), plus the rating scale (best/worst).

Why Use AggregateRating?

Makes your page eligible for rating rich results.
Improves clarity and trust by reflecting real user feedback.
Helps search engines understand your summarized rating data.

How to Implement

Enter item details and ratings in the form above.
Copy the generated JSON-LD and add it to your page <head>.
Ensure the same rating and counts are visible on the page.
Validate with Google’s Rich Results Test.

FAQs about AggregateRating Schema

What is AggregateRating Schema?

AggregateRating summarizes many reviews into an average rating plus counts. It’s typically added to items like products, local businesses, software apps, or creative works.

Does AggregateRating guarantee star snippets?

No. It makes your page eligible, but Google decides when to show rich results based on policies, page quality, and context.

Do I need visible reviews on the page?

Yes. Structured data should reflect visible content. Show the rating and counts users can see.

What rating scale should I use?

Commonly 1–5. You can set best and worst values. Ensure your displayed rating matches the same scale.

Can I mark up fake or third-party reviews?

Don’t use misleading ratings or mark up ratings you don’t host/display. Follow Google’s review/rating policies.