Product Schema Generator

Product

Name

Brand

Image URL

Description

SKU

GTIN

MPN

Offer

Offer @type

Offer URL

Currency

Availability (optional)

Price

Price Valid Until (optional)

Item Condition (optional)

Aggregate Rating

Average Rating

Rating Count

Review Count (optional)

Best Rating

Worst Rating

Reviews

Only include reviews that are actually visible on the page.

Preview

Test

<script type="application/ld+json">
{ ... }
</script>

Online Product Schema Generator

Product Schema (JSON-LD) helps search engines understand your product details like name, images, price, availability, and reviews. Implementing it correctly can make your pages eligible for rich results such as price and rating snippets, which may improve visibility and CTR.

What is Product Schema?

Product Schema is a structured data format that describes a product and its commercial information. It’s ideal for ecommerce and product landing pages to communicate offers, pricing, availability, ratings, and reviews.

Benefits of Adding Product Schema

Potential eligibility for product rich results in Google.
More informative search appearance (price, availability, ratings).
Clearer understanding of your content by search engines.
Better user experience and potentially higher CTR.

How to Implement Product Schema

Fill out the product, offers, and (if applicable) rating/review fields above.
Copy the generated JSON-LD code.
Paste it into your page’s <head> or just before </body>.
Validate using Google’s Rich Results Test.

WordPress Websites

Use plugins like WPCode or Insert Headers & Footers to add the JSON-LD site-wide or per page.

Custom Websites

Paste the JSON-LD block in your HTML template, ideally near the closing <head>.

Best Practices

Only mark up details that are visible on the page.
Keep price and availability accurate and refreshed.
Use Offer for single price; AggregateOffer for ranges.
Make sure reviews you include are actually shown on the page.

FAQs about Product Schema

What is Product Schema?

Product Schema is structured data (JSON-LD) that describes a product’s attributes—name, brand, images, offers, availability, and reviews—so search engines can better understand and display it.

Is Product Schema required for rich results?

It’s not a guarantee, but it can make your product pages eligible for rich results such as price, availability, and ratings in Google.

Can I include reviews in Product Schema?

Yes, you can include individual reviews and an aggregate rating—only if the reviews are visible on the page.

Where should I place the JSON-LD?

In the page’s <head> or right before </body>. Both are fine for Google.

What’s the difference between Offer and AggregateOffer?

Use Offer for a single price/offer. Use AggregateOffer for ranges (low/high price) and an offerCount.