FAQ Schema (FAQPage) helps search engines understand your question-and-answer content. When implemented correctly, your FAQs can be eligible for rich results in Google, which may improve visibility and click-through rate.
What is FAQ Schema?
FAQ Schema is a structured data format (JSON-LD) that marks up a list of questions with their answers on a single page. It’s ideal for support pages, product pages with common questions, and blog posts that include an FAQ section.
- Potential eligibility for FAQ rich results in Google.
- Higher CTR thanks to expanded SERP real estate.
- Clearer understanding of your content by search engines.
- Better user experience: common questions answered up front.
How to Implement FAQ Schema
- Enter each question and its answer in the generator fields above.
- Copy the generated JSON-LD code.
- Paste it into your page’s
<head> or just before </body>.
- Validate using Google’s Rich Results Test.
WordPress Websites
Use plugins like WPCode or Insert Headers & Footers to add the JSON-LD site-wide or per page.
Custom Websites
Paste the JSON-LD block in your HTML template, ideally near the closing <head>.
Best Practices
- Only mark up content that is visible to users on the page.
- Keep each answer concise, helpful, and accurate.
- Avoid promotional or duplicate questions.
- Update FAQs when your content changes.