What is Breadcrumb Schema?
BreadcrumbList structured data communicates the hierarchical path to the current page
(e.g., Home > Category > Subcategory > Page). Search engines may show this as a breadcrumb
trail in SERPs, improving clarity and click-through.
Benefits
- Cleaner SERP display with a readable path instead of a long URL.
- Helps search engines understand site architecture and relationships.
- Improves internal linking signals and user navigation.
How to Implement
- Enter your breadcrumb items in the tool above (Name + URL for each step).
- Copy the generated JSON-LD and place it in your page’s
<head>.
- Ensure the visible breadcrumb UI matches the JSON-LD order and anchors.
- Validate using Google’s Rich Results Test.
Best Practices
- Start from your homepage and end on the current page.
- Use absolute, canonical URLs for each step.
- Keep the chain meaningful—avoid unnecessary nodes.
- Mirror your on-page breadcrumb trail exactly.
